Line for
curly hair

Do you think of your curly hair as both a blessing and a curse because you can’t take care of it properly and you’d like specific products to get it looking its best?

Welcome to I Love Riccio, the brand created by Fulvio Tirrico, Italy’s number one Curly Hair Coach, specialised in the care and treatment of all types of curly hair, from wavy to afro.

The formulas of our products contain natural ingredients and are free of parabens, silicones and sulphates. They are concentrations of functional and high-performance active ingredients that are able to meet the different needs of all types of curly hair.

Discover the products
Benefit/Desire
Curl Type
Product Type
Hair Thickness
Just Waves Styling Spray I Love Riccio

Styling Spray with light and invisible hold, enhances wavy hair by making it more defined and soft.

25,00
Magic Curl Reactivator Refresh Spray I Love Riccio

Refresh Spray ready to use, quick application and immediate effect.

25,00
Purify Curly purifying shampoo I Love Riccio

Purifying shampoo, eliminates build-up effect for cleaner, lighter curls.

23,00
I Love Riccio Curly and Wavy Hair Kit

A kit of products for curly and wavy hair suitable for any texture. Gives definition, volume and elasticity.

70,00
I Love Riccio Curly and Wavy Hair Kit with Mousse

A kit of products particularly suitable for wavy and curly hair with a thin texture, that weighs down easily. Gives volume and definition.

65,00
Mini Size Curly and Wavy Hair Kit I Love Riccio

Mini Size Kit for curly and wavy hair suitable for any texture. Gives definition, volume and elasticity.

35,00
Mini Size Curly and Wavy Hair with Mousse

Mini Size Kit suitable for wavy and curly hair with a thin texture that gets weighed down easily. Gives volume and definition.

32,50
LoveLock Balm I Love Riccio

Detangling, acidifying, and fast-absorbing balm.

25,00
I Love Riccio Rock’n Go® Styling Cream

Cream styling for supple, defined and voluminous curls. Ideal for all curly hair types.

25,00
I Love Riccio Rock’n Go® Mini Size 100ml

Cream styling in mini size for supple, defined and voluminous curls. Ideal for all types and textures of curly and wavy hair.

14,00

The secret to great looking curls at all times? Look after them every day.

Follow our tips.

Learn more
I Love Riccio Delicious Curl® Styling Mousse

Styling mousse for defined and voluminous curls. Ideal for medium to fine textured hair.

20,00
I Love Riccio Delicious Curl® Mini Size 100ml

Styling mousse in mini size for defined and voluminous curls. Ideal for hair with medium to fine texture.

13,00
I Love Riccio Twist’n Go® Styling Gel

Gel styling for soft, nourished and super-defined curls. Ideal for hair with medium to coarse texture.

25,00
I Love Riccio Floo Cream® Refresh & Leave-in Cream

Refresh & Leave-in Cream Revives Curls. Definition, elasticity and hydration even in the days after washing.

25,00
I Love Riccio Balby Cream® Super Moisturising Mask

Highly moisturizing and nourishing mask indicated for curls with coarse texture.

40,00
I Love Riccio Curl Switch® Nourishing Mask

A nourishing and moisturising mask ideal for curls with medium to coarse texture.

25,00
I Love Riccio Curl Switch® Mini Size 100ml

A nourishing and moisturising mask in mini-size format ideal for curls with medium to coarse texture.

14,00
I Love Riccio Delight Milk® Protein Hydrating Mask

Protein and nourishing mask specifically for curls with medium to fine texture.

25,00
I Love Riccio Delight Milk® Mini Size 100ml

Protein and nourishing mask in mini size specifically for curls with medium to fine texture.

13,00
I Love Riccio CurlShine® Hydrating Shampoo

Hair texture Medium-Thick Curls

20,00
I Love Riccio Curlshine® Mini Size 100ml

Moisturizing shampoo in mini size for curls with medium to coarse texture.

14,00
I Love Riccio 2Gentle® Volumizing Shampoo

Hair texture Fine-Medium Curls

20,00
I Love Riccio 2Gentle® Mini Size 100ml

Moisturizing protein shampoo in mini size for curls with medium to fine texture.

13,00
I Love Riccio Wash’n Go® Co Wash Cleansing Cream

Co-wash cream to cleanse and deeply moisturize curls with coarse texture.

20,00
I Love Riccio Sun Protection Kit

Moisturizing kit with protective action against sun.

38,00
I Love Riccio Sun Defence Protective Shampoo

Moisturizing and protective shampoo against the action of sun, salt and chlorine.

20,00
I Love Riccio Silver Curl No-Yellow Shampoo

Anti-yellow shampoo specifically for removing golden, red and yellow highlights from curls.

20,00
I Love Riccio Protective Curl Elisir Sun Oil

A blend of fine oils to protect your curls from sun, chlorine and salt spray.

18,00
I Love Riccio Primer Oil Pre-Shampoo Treatment

Pre-shampoo treatment based on natural oils, ideal for a nourishing and moisturizing booster before washing.

25,00
I Love Riccio Detoxyl Skin Purifying Pre-Shampoo

Anti-dandruff treatment specifically for skin that tends to flake or is itchy.

25,00
I Love Riccio Shine Now Hydrating Oil

A Mix of the purest oils in one product to moisturize and revive your curls.

17,00
I Love Riccio Intensive Anti Hair-Loss Lotion

Strengthening and balancing lotion to combat hair loss.

38,00
I Love Riccio SuperCurly Booster® Protein Rebuilder

Protein reconstructor for curls damaged by chemical and physical treatments. Your hair will regain strength, volume and definition.

30,00
Carrot Oil

Strengthening and protective vitamin oil for especially dry and brittle curls.

13,90
Coconut Oil

Pure moisturising, sublimating and softening oil; nourishes and restructures dry and damaged curls.

12,90
Jojoba Oil

Strengthening, antibacterial and sebum-balancing oil for oily skin and hair, with softening and nourishing action.

17,90
Argan Oil

Fortifying, antioxidant and brightening oil for very dry curls.

19,90
Castor Oil

Restructuring, fortifying, revitalising oil for silkier, shinier curls.

11,90
Shea Butter

100% natural pure shea butter. A complete repairing treatment for very dry curls, intensely nourishing and moisturizing.

13,90
I Love Riccio Gift Card

I Love Riccio gift card makes the perfect present for yourself or for a friend or loved one with curly, wavy or afro hair.

0,00
Professional results like in the Salon

A range of products to achieve salon results at home. Every day our Curly Hair Experts use the same products on the over 30,000 customers that come to our Salons on average each year.

Fulvio Tirrico’s intuition was based on an observation: people with curly or wavy hair find it more difficult to look after their hair properly because until not very long ago there were no specific product lines on the market for curly-haired women that took account of the particular characteristics of this type of hair.

This led to the idea of creating a brand entirely dedicated to taking care of curly hair with a range of products to achieve the same results achieved in our Salons at home.

Curly hair varies a lot depending on the type and texture of the hair and this is why all of the products in the women’s curly hair line – shampoos, masks, conditioners, styling products and all of the treatments – must take account of its particular characteristics, ensuring they do not flatten the locks too much and that the curls are bouncy, defined and full of body at all times.

Line for women’s curly hair of all textures

In our shop you’ll find the best products for wavy, curly and afro hair stemming from the experience and expertise of Fulvio Tirrico, Italy’s no. 1 Curly Hair Coach.

  • Our kits, made up of a perfect combination of products for your wavy and curly hair;
  • Shampoos and specific cleansing creams;
  • Nourishing creams to apply after shampooing;
  • The best products for styling curly and wavy hair, able to enhance your hair whatever the texture;
  • Pure vegetable oils and butters;
  • Our Phytoterra products, natural dyes to highlight the colour of your hair, making it stronger and more elastic at the same time.

To stay strong, healthy and elastic, curly hair has to be treated with special care. Not just at the crucial moment when it is cut, but also when it is washed because if this is done with the wrong products or products not suited to your curls, there is a chance you won’t achieve the results you are after.

The I Love Riccio line for curly hair was formulated taking account of the specific traits of different hair types and stems from our in-depth understanding of the characteristics and needs of curly, wavy and afro hair.

All of our incredible expertise has been condensed in our products, the same we use in our Salons and which have been designed to enhance your curly hair to the max.

If you have always thought that achieving fabulous looking hair is an impossible task then think again: with our products and our tips you’ll easily be able to obtain professional results every day, at home just as in the Salon.

Choose I Love Riccio and say hello to full-bodied, voluminous and defined curls at last!

Made in Italy

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