Purify Curly purifying shampoo I Love Riccio


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Format: 250ml
Presence of protein: No

Purify Curly Shampoo is a purifying shampoo for all kinds of hair: wavy, curly, or afro. It eliminates the buildup of product residues from the scalp and hair and, at the same time, if present, soothes itching and irritation, making the scalp and hair healthier.

Hair textures Curly Thin-Medium-Thick
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What is

The products used in the Curly Hair Routine and environmental impurities (smog, smoke, dust) can irritate and leave residues on the hair that a gentle shampoo or co-wash cannot effectively and completely remove.

That’s why it’s necessary to periodically use a purifying shampoo that has stronger cleansing power and can remove such buildup from the hair. So, if you notice that your curls have lost their shine, do not absorb products well, feel weighed down, particularly frizzy, prone to static, or lack definition, it is very likely that you need Purify Curly.

Purify Curly is a purifying shampoo designed to eliminate the buildup effect. Thanks to the functional active ingredients of natural origin in its formulation, Purify Curly effectively cleanses the scalp and hair while soothing and protecting the scalp.

Start your Curly Hair Routine with a clean and purified base, while also nourished and protected with Purify Curly!

How to use

After wetting your hair, apply a sufficient amount of product to your fingertips and massage the scalp well for 2-3 minutes. Rinse thoroughly with warm water.

Repeat the application every 4-6 washes. In the case of highly porous hair, you can increase the frequency as needed.

Remember that after a purifying wash, it is recommended to use a moisturizing mask and leave it on for at least 15 minutes.

You can choose between Curl Switch, Balby Cream, or Glorification Mask

Ingredients (Inci)

Aqua (water), sodium c14-16 olefin sulfonate, peg-7 glyceryl cocoate, sodium coco-glucoside tartrate, cocamidopropyl betaine, peg-18 glyceryl oleate/cocoate, glycerin, camelia sinensis leaf extract, cocamide mea, rosmarinus officinalis leaf extract, nasturtium officinale (watercress) extract, salvia officinalis extract, phenethyl alcohol, caprylyl glycol, propylene glycol, tocopheryl acetate, linum usitatissimum (linseed) seed oil, panthenol, biotin, niacin, parfum (fragrance), ci 42090, citric aci.


Sulfonated Olefin: sulfate-free surfactant with high cleansing power.

Rosemary, Sage, and Nasturtium Extract: soothing medicinal herbs with anti-inflammatory and antiseptic properties that soften the scalp and reduce any irritations.

Tocopheryl Acetate (Vitamin E): soothing antioxidant that repairs and makes the hair more elastic.

Flaxseed Oil: rich in omega-3, omega-6, polyphenols, and vitamins, it provides nourishing, emollient, softening, protective, and shining effects on the hair.

Green Tea Extract: rich in polyphenols, B vitamins, and minerals, it exerts strong antioxidant activity.

Why you'll love it favorite

You’ll love it because it is a shampoo for the Curly Girl Method! Once applied, you will feel a sensation of freshness and cleanliness on your scalp and hair like never before.

Additional info

Format: 250ml

Texture: liquid

Type of Curl: all types


Product Type: Purifying Shampoo

Benefit/Desire: Light, clean curls

Can I use it every day?

No, the application should be repeated every 4-6 washes. In the case of highly porous hair, you can increase the frequency as needed.

Is it suitable for all types of curls?

Yes, it is also suitable for wavy hair.

Does it contain proteins?


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