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There is no such thing
as a universal product!!
Not sure what kind of curly hair you have? Find out now with our test and get the right products for your hair.
Formula approved by our Curly Experts
I Love Riccio is committed to developing products with exceptional formulas and performance levels. Products that our Curly Hair Experts use in all our Salons.
Formulas containing natural ingredients and free of substances that weigh down the hair. Naturally effective, with no compromises.
For curls that are healthier, lighter, stronger and more hydrated than ever.
Your curly routine for defined curls, just like in the Salon
The I Love Riccio products are designed by our Curly Hair Experts who use them in the I Love Riccio Salons. This is the secret of their formula: they are created by people who take care of all types of curly hair every day, who understand it and its various properties and guises to perfection.
We know what your curls need; this is why we have created products to add to your Curly Routine at home.
on the basis of your
needs

Purifying shampoo, eliminates build-up effect for cleaner, lighter curls.

A kit of products for curly and wavy hair suitable for any texture. Gives definition, volume and elasticity.

A kit of products particularly suitable for wavy and curly hair with a thin texture, that weighs down easily. Gives volume and definition.

Mini Size Kit for curly and wavy hair suitable for any texture. Gives definition, volume and elasticity.

Mini Size Kit suitable for wavy and curly hair with a thin texture that gets weighed down easily. Gives volume and definition.

Cream styling for supple, defined and voluminous curls. Ideal for all curly hair types.

Cream styling in mini size for supple, defined and voluminous curls. Ideal for all types and textures of curly and wavy hair.

Styling mousse for defined and voluminous curls. Ideal for medium to fine textured hair.

Gentle soothing with no-tears formula for moisturised and soft curls.

Gentle shampoo, nourishing mask and styling cream: the complete kit for more supple, defined and healthy curls.

Elasticising anti-frizz styling cream with anti-frizz formula for defined and shiny curls.

Nourishing and detangling mask with an anti-wrinkle formula for nourished and soft curls.

Purifying shampoo, eliminates build-up effect for cleaner, lighter curls.

Men’s Styling Cream brings hydration, definition, elasticity and strength to your curls.

A trio of products designed for moisturized, supple and defined curls: prevents weakening and stimulates hair growth.

Moisturising and conditioning mask with an energising formula containing ginseng extract.

Moisturizing and shaping cream styling for more supple and defined afro curls without frizz.

Co-Wash cleansing cream with an emollient and anti-frizz action, to nourish in depth without dehydrating.

Super moisturising mask, rich in nourishing, emollient and antioxidant vegetable butters and oils to combat dryness.

A trio of products designed for super moisturized, supple and shiny afro curls: gives extra nourishment and softness, without weighing it down.

Purifying shampoo, eliminates build-up effect for cleaner, lighter curls.
I Love Riccio for sustainability
The formulas of our products are eco-friendly: natural ingredients and 100% recycled plastic packaging.
Naturally effective, with no compromises: concentrations of functional and high-performance plant-based active ingredients.
With I Love Riccio you won’t have to worry about managing your curls at home: as well as the support and consultancy of the Curly Experts, you can follow our tutorials which will help you to use our products.
Salons
Book your appointment at the I Love Riccio Salons in Milan, Rome, Catania and Turin. Enjoy a unique curly haircare and treatment experience.
TheI Love Riccio
Method
The I Love Riccio Method developed by Fulvio Tirrico, Italy’s leading Curly Hair Expert, consists of finding the right path for meeting your curly, wavy and afro haircare and treatment goals.
Fulvio Tirrico,
the leading Curly Expert
in Italy
Fulvio Tirrico and the I Love Riccio story
Founder of the I Love Riccio brand and the first in Italy to specialise in wavy, curly and afro haircare. It all started with an intuition.. Learn about the story of the brand and the secret of his success.
Salons
The I Love Riccio Salons are located in Milan, Rome, Catania and Turin. Discover our treatments!