To mark the release of the release of the film 'Whitney - A Voice Becomes Legend', from 22 December 2022 only in cinemas, I Love Riccio, in collaboration with Sony Pictures Italia, launches the exclusive Legendary Box.

Our brand is growing consistently and excitingly and now we are also proud to appear in two important Italian financial rankings:

When seasonal flu hits, our curly and wavy hair can also lose some of its sparkle.

Drying is a very important part of the curly haircare routine and, as such, must not be underestimated.

Children's curly haircuts also follow current trends and fashions but with two watchwords: simplicity and practicality!

Identifying a styling and definition technique for your hair type is the first move to having voluminous, defined hair!