I Love Riccio: Curly Hair Expert
There is no such thing
as a universal product!!
Not sure what kind of curly hair you have? Find out now with our test and get the right products for your hair.
Find your nearest I Love Riccio salon
and book your appointment
Find your nearest I Love Riccio salon and book your appointment! We are located in Italy’s major cities: Milan, Rome, Catania, Turin, Bergamo, Bologna, Bari, Florence, Palermo and Naples.
Formula approved by our Curly Experts
I Love Riccio is committed to developing products with exceptional formulas and performance levels. Products that our Curly Hair Experts use in all our Salons.
Formulas containing natural ingredients and free of substances that weigh down the hair. Naturally effective, with no compromises.
For curls that are healthier, lighter, stronger and more hydrated than ever.
Your curly routine for defined curls, just like in the Salon
The I Love Riccio products are designed by our Curly Hair Experts who use them in the I Love Riccio Salons. This is the secret of their formula: they are created by people who take care of all types of curly hair every day, who understand it and its various properties and guises to perfection.
We know what your curls need; this is why we have created products to add to your Curly Routine at home.
The Method
I Love Riccio
The I Love Riccio Method devised by Fulvio Tirrico, Italy’s 1st Curly Hair Expert, consists of finding the right way to achieve one’s goals in the care and treatment of curly, wavy and afro hair.
Discover the unique experience of the I Love Riccio Ateliers
Book your appointment at Atelier I Love Riccio and enjoy a unique hair care and treatment experience for your curly hair.
Discover the World of
I Love Riccio
Discover the new points collection, the brand new refer-a-friend programme and lots of discounts designed for you and your curls.
Become part of our community and be inspired! You will find practical guides, advice for your haircare routine, and exclusive promotions!
Your birthday deserves special attention! Find out how to sign up to receive your birthday discount.






