Made in Italy
Customer assistance at all times
Pay in instalments
Safe payments 
Return within 14 days
Fast delivery
There is no such thing
as a universal product!!
Not sure what kind of curly hair you have? Find out now with our test and get the right products for your hair.
Formula approved by our Curly Experts
I Love Riccio is committed to developing products with exceptional formulas and performance levels. Products that our Curly Hair Experts use in all our Salons.
Formulas containing natural ingredients and free of substances that weigh down the hair. Naturally effective, with no compromises.
For curls that are healthier, lighter, stronger and more hydrated than ever.
Your curly routine for defined curls, just like in the Salon
The I Love Riccio products are designed by our Curly Hair Experts who use them in the I Love Riccio Salons. This is the secret of their formula: they are created by people who take care of all types of curly hair every day, who understand it and its various properties and guises to perfection.
We know what your curls need; this is why we have created products to add to your Curly Routine at home.
Protective spray for wavy and curly hair, shields from UV rays, prevents color fading, adds shine, and tames frizz.
Direct gel color, perfect for enhancing natural color, intensifying highlights, or gently toning the lengths.
Direct gel color, perfect for enhancing natural color, intensifying highlights, or gently toning the lengths.
Direct gel color, perfect for enhancing natural color, intensifying highlights, or gently toning the lengths.
Direct gel color, perfect for enhancing natural color, intensifying highlights, or gently toning the lengths.
Ammonia-free coloring cream designed to cover and soften grey hair without compromising its health.
Ammonia-free coloring cream designed to cover and soften grey hair without compromising its health.
Ammonia-free coloring cream designed to cover and soften grey hair without compromising its health.
Gentle soothing with no-tears formula for moisturised and soft curls.
Gentle shampoo, nourishing mask and styling cream: the complete kit for more supple, defined and healthy curls.
Nourishing and detangling mask with an anti-wrinkle formula for nourished and soft curls.
Elasticising anti-frizz styling cream with anti-frizz formula for defined and shiny curls.
Men’s Styling Cream brings hydration, definition, elasticity and strength to your curls.
A trio of products designed for moisturized, supple and defined curls: prevents weakening and stimulates hair growth.
Moisturising and conditioning mask with an energising formula containing ginseng extract.
Mild shampoo with antioxidant and moisturizing action.
Moisturizing and shaping cream styling for more supple and defined afro curls without frizz.
Super moisturising mask, rich in nourishing, emollient and antioxidant vegetable butters and oils to combat dryness.
Co-Wash cleansing cream with an emollient and anti-frizz action, to nourish in depth without dehydrating.
A trio of products designed for super moisturized, supple and shiny afro curls: gives extra nourishment and softness, without weighing it down.
Strengthening and restructuring mask for bleached and damaged curly and wavy hair.
Strengthening and restructuring shampoo specially designed to deeply cleanse and restore bleached and damaged curly or wavy hair.
Styling cream specifically designed for wavy and curly hair sensitized by chemical and physical treatments, such as bleaching and ironing with straightener or hair dryer.
A trio of products designed to repair, strengthen and protect bleached and damaged curly and wavy hair.
I Love Riccio toward a sustainable dimension
Our product formulations are eco-friendly: naturally sourced ingredients and 100% recycled plastic packaging.
Naturally effective, with no compromises: concentrations of functional and high-performance plant-based active ingredients.
With I Love Riccio you won’t have to worry about managing your curls at home: as well as the support and consultancy of the Curly Experts, you can follow our tutorials which will help you to use our products.
Salons
Book your appointment at the I Love Riccio Salons in Milan, Rome, Catania and Turin. Enjoy a unique curly haircare and treatment experience.
The Method
I Love Riccio
The I Love Riccio Method devised by Fulvio Tirrico, Italy’s 1st Curly Hair Expert, consists of finding the right way to achieve one’s goals in the care and treatment of curly, wavy and afro hair.
Fulvio Tirrico,
the leading Curly Expert
in Italy
Fulvio Tirrico and the story of I Love Riccio.
Founder of the brand I Love Riccio and first in Italy to specifically treat wavy, curly and afro hair. It all started from an intuition…. Discover the story and the secret of its success.
Atelier
I Love Riccio’s ateliers are located in Milan, Rome, Catania and Turin. Discover our treatments!
