2a, 2b and 2c curls live between waves and true curls: they have movement and character, but require tailored care, from styling to drying.

After summer, curls can look dry and frizzy: sun and sea put them to the test. With the right treatments, you can restore moisture and natural beauty to your hair.

Discover the top curly-hair colors for Fall 2025: vibrant reds, warm spicy tones, natural blondes, and elegant browns and plum shades. Shine and dimension, without compromising curl health.

A Twist Out is an ideal styling technique for defined, elastic, and polished curls. You create twists on wet hair, let them dry completely, and gently unravel them to achieve long-lasting volume and shape.

Scrunching for soft, lightweight curls; Rake and Shake for volume and definition. Choose based on your texture — or combine them for a complete result.

Clipping adds volume at the roots without sacrificing definition: simply lift curls with clips during drying for a full, natural-looking result.

Discover how to get defined, soft curls at home with the right products and an effective routine. Choose the right shampoo, leave-in and styling products to create a flawless look, prevent frizz and keep your curls perfectly in place

Mousse is perfect for defined, soft and voluminous curls. With the right product and drying technique, you can control volume and prevent frizz.

The cast is the film that forms when you use gel or mousse: it protects curls and locks in their shape. Discover how to break it properly to achieve long-lasting softness and definition.

Choosing the right color enhances curls and their natural texture. Discover the most flattering shades and the gentlest techniques for a luminous, healthy-looking result.

Hydration is one of the most important — and often most underestimated — steps in the Curly Routine. Let’s take a closer look at why hydrating curly hair is so essential, how to do it correctly, and which signs may indicate over-hydration.

If your curls feel fragile, grow slowly, or lose definition, you may be lacking essential vitamins. Discover the three most important ones to stimulate growth, strengthen the hair fiber, and keep your curls healthy, hydrated, and luminous.

If you dream of longer, stronger, more defined curls, plant-based oils can become your best allies. Discover which oils truly stimulate growth, how to use them in your routine, and what results you can expect with consistency and care.

If your curls seem like they never grow, the cause may be breakage, improper hydration, or an unbalanced routine. Discover how to truly stimulate growth and retain every centimeter with a targeted Curly Routine.

If your curls look dull, lack volume, or seem dirty even after washing, you may be dealing with a build-up problem. This effect can make curls heavy and lifeless. Discover what build-up is, how to recognize it, and how to avoid it to keep your curls light, defined, and luminous.

Curly hair porosity affects how hair absorbs and retains moisture. Understanding whether your porosity is low, medium, or high helps you choose the right products. You can figure it out through simple tests and by observing how your hair reacts to water and treatments.

Low porosity curly hair struggles to absorb moisture and tends to build up residue easily. It requires a routine based on lightweight products, heat-assisted treatments, regular clarifying, and gentle styling techniques to achieve defined, hydrated, and lightweight curls.

Discover how to recognize and care for high porosity curly hair with a targeted Curly Routine: tips, products, and techniques for healthy, hydrated, and well-defined curls.

Discover what hair porosity is, what factors influence it, and how it affects the health and appearance of your curls. Learn to identify your porosity level and find the ideal products to get the most out of your Curly Routine.

I Love Riccio is officially among the Leaders of Growth 2025 according to the prestigious ranking compiled by Il Sole 24 Ore and Statista.

Taking care of curly hair requires a mix of attention, specific products, and targeted techniques. Among the most valuable allies, leave-in conditioner holds a special place. Let's discover everything you need to know: what it is, what it's for, when and how to use it at its best.

Keeping wavy hair soft and defined in the days after washing is a goal for many people. In this guide, we will explore simple techniques, practical tips, and useful products to enhance your natural texture to the fullest.

Beach waves are one of the most appreciated look by those who want a natural and casual hairstyle. But how to make beach waves without damaging your hair? Let’s discover together how to get them without using thermal tools such as irons or straighteners.

Curly hair deserves special attention, as its unique structure makes it more delicate compared to other hair types. Excessive or inadequate washing can compromise the hair's elasticity, make it dull and flat, or cause dehydration!

In this article we will find out how to take care of the curls after the application of henna, enhancing their health and natural beauty.

Curly hair of medium length opens up a world of possibilities. Let’s see some of the best hairstyles to enhance the average length and highlight all the vitality of curly hair.

Taking care of wavy hair means carefully choosing products that respect their natural structure and enhance the texture, without ever weighing them down. But what are the best products for natural wavy hair?

To keep curly hair healthy, bright and elastic, it is not enough to choose the right products: specific care is necessary and you need to abandon some habits that, in the long run, can weaken their structure...

In this article we will explore not only the duration of henna and its frequency of application, but also what are the best products to enhance curls.

Long curly hair has a unique scenic presence and deserves hairstyles that enhance its natural texture and fullness. Below we will describe the best hairstyles for long curly hair.

Split ends are a common condition that can affect the health and appearance of hair, whether it is curly or wavy or straight, and preventing them is essential to keep them strong, healthy and enhance their natural texture...

Curly hair requires special care to look its best, and the washing and drying times play a crucial role. These steps not only prevent frizz, but also help to keep hair healthy, defined and hydrated. Let’s see how to wash and dry curly hair: the steps to follow are few, but they can make a difference in the result.

You may notice that you lose more hair than usual while distracting the knots or during the washing. In women, hair loss is more common than you might think and can result from several causes: from hormonal changes to everyday life stress.

In this article we will explore the causes of natural wave loss and what are the best strategies to recover definition.

Getting natural waves without damaging your hair might seem complicated, but fortunately with the right tricks, some styling techniques and a little patience, it will become easy to pull off a natural wavy look without compromising the health of your hair, and without using heat!

Curly hair, with its unique beauty and structural complexity, sometimes requires targeted treatments to bring out its full potential. Sometimes, these can be found in simple, even natural, solutions. Let's discover together the benefits of flaxseeds for both hair and scalp.

In this article we will examine the advantages and disadvantages of using henna on curly hair, also comparing it with traditional chemical dyes.

Wavy hair is naturally fascinating and if defining waves in a natural way, without weighing down the hair, can sometimes seem difficult, with the right tricks and products you can achieve amazing results. All in a few simple moves! So let's see how to define wavy hair in 3 steps.

In this article we will explore some of the best hairstyles for curly hair, designed for different lengths and occasions. We will also see how to do them comfortably at home without compromising the delicate structure of this hair type.

Oil has long been considered one of the most valuable hair care secrets, especially for those with curly hair: pre-poo treatments with oil packs are indeed well known by the curly community. But one of the most interesting and lesser-known practices is oil rinsing, which with its simplicity can revolutionise the health and appearance of curly hair.

Those with wavy hair know: caring for it can require special attention. Although wavy hair is one of the various types of curly hair, it differs from 3A, 3B, 3C, 4A, 4B and 4C: it is characterised by S-shaped waves, is usually straight at the roots and then curls from mid-length down and easily loses volume and definition. This is why they sometimes tend to become frizzy, flat and lacking in tone.

We are pleased to announce the opening of the tenth Atelier I Love Riccio, located in via Niccolò Piccinni n. 123 in Bari. We will offer customised treatments for curly, wavy and afro hair, expanding our presence to eight salons across Italy.

Natural wavy hair has a unique appeal, but keeping it healthy and strong so that it has perfect, shiny waves can require special care. In today's article, let's take a look at the wavy hair routine, starting with washing, then moving on to styling and finally to the ideal blow-drying for wavy hair.

Hair that never seems to grow? Or thinning and weakening? Curly hair, by nature already fragile and prone to dehydration, can easily become brittle, losing elasticity, shine and definition. When they have been subjected to chemical treatments such as bleaching and colouring, or to the heat of continuous flat ironing, they become particularly brittle.

In the care of curly hair, we often talk about styling, the use of appropriate products, and the care to be taken to keep the hair healthy, shiny and strong - all important elements of a hair care routine worthy of the name. But there is one aspect that is often overlooked ...

Understanding whether curly hair is healthy, strong and resilient through the degree of elasticity? Yes, today we are talking about just that!

Those with curly hair know: keeping it healthy, moisturised, shiny and supple can require a lot of care and attention. Dryness and lack of tone, in particular, are common problems for many people. But why do curls tend to become so dry and lifeless?

I capelli ricci richiedono una dedizione particolare, specialmente durante i mesi estivi quando sole, mare e piscina possono comprometterne la salute. Con una cura corretta, però, è possibile mantenere i boccoli definiti, morbidi, elastici e luminosi durante le vacanze ed evitare, in più, che al rientro risultino secchi, fragili e privi di elasticità.

Il capello mosso spettinato è il simbolo perfetto di freschezza e spontaneità, ideale per affrontare le giornate con stile e naturalezza. Scopriamo insieme le tecniche più semplici e i prodotti giusti per ottenere delle onde naturali mantenendo sempre la salute del capello al centro della nostra haircare routine.

Dull curls lacking vitality and definition? We know how frustrating it can be to see the amazing results of the wash day disappear within a few days, if not a few hours!

Frizz is always just around the corner and definition fades in a few hours? There is a simple way that can revolutionise your curly hair care routine and give you amazing results: the Praying Hands Method.

Imagine being able to transform your curls in an explosion of harmony and strength, enhancing every single wave or curl. It is right here that the Fitagem technique comes into play: a real ally, even for the health of curly hair!

Do you want to swim in the pool but do not know how to protect your curls from chlorine? Follow the valuable advice of our Curly Hair Expert to avoid finding yourself with dry, brittle, dull, prone to breakage and split ends!

Are you in a hurry and you only have 5 minutes to better fix your curls for a commitment or an important date? Don’t panic: with the right tricks, products and techniques, you can get defined and voluminous curly hair in no time.

For those with curly hair, dry, irritated skin with dandruff can become particularly frustrating: the annoying white scales that fall "snow effect" on the shoulders can in fact fit even between the strands causing even more discomfort and embarrassment.

Night is a crucial time for the health of curly hair: without the right care, it can, over time, become dry, brittle and fragile, and therefore more prone to breakage and split ends. Find out why this happens and how not to damage them!

Combing curly hair without breaking, weakening or tearing it may seem an impossible task, but it is not: all it takes is a few tricks and the right tools!

We are excited to announce the opening of our new Atelier I Love Riccio in Bologna, located at 1H Largo Caduti del Lavoro Street. Book your appointment and give your curls a unique, never before experienced experience!

Henna is an extremely beneficial product for hair: it has a balancing action on the scalp, counteracts excess sebum and dandruff, and gives intense, bright color to the hair, making it fuller-bodied and brighter.

Learning to love your curly hair from an early age is the best gift you can give your children. That is why it is essential to start taking care of their hair from an early age in the right way and with the right products.

We are pleased to announce the opening of our second Atelier in Rome, located at 200 Via Gallia. We will offer customized treatments for curly, wavy and afro hair, expanding our presence to eight salons throughout Italy.

Today, more and more boys and men with wavy, curly or afro hair are dedicated to caring for their hair, celebrating its natural beauty. Discover the best practical tips for curly male hair care and treatment!

From styling techniques to strategies for maintaining volume and shape: find out how to style curly hair at the front of the head and make it the perfect setting for your face!

Thin-textured hair is more prone to breakage, tends to have little volume, and becomes heavier with the use of a variety of products during Wash Day. Find out the most effective causes and remedies to better manage them!

To keep curly hair consistently well-defined, it is essential to commit to a consistent care routine and use the appropriate products, devoting the proper amount of time to each Wash Day step.

Excessive dryness and frizz are among the most common problems for those with curly hair: in addition to making it more dull and dehydrated, they also cause a greater tendency for knots to form, thus complicating its management and definition.

For voluminous, full-bodied and well-defined hair, it is also important to focus on specific techniques that emphasise the natural movement of the hair.

Do you want to know how to best look after your afro hair? Here are the right tips for you!

You have an important dinner or a special event coming up and you’re not sure what to do with your short curly hair? Don’t worry, there are lots of great solutions for you too.

With curly hair, this can happen: some strands look more defined than others in a hair that, on the whole, does not manage to be well homogeneous.

Curly and wavy hair often has particularly frizzy areas or uneven volume in all parts of the head. Find out how to control frizz and puffiness!

Men's and women's hair have different texture: find out how to fight frizz on curly hair

Do you have a friend or sister with curly afro hair? Do you want to get them something to help them look after their wonderful locks?

Choosing Christmas gifts is never easy but if you are getting something for someone with curly or wavy hair, fear not: we have the perfect solution for you!

To mark the release of the release of the film 'Whitney - A Voice Becomes Legend', from 22 December 2022 only in cinemas, I Love Riccio, in collaboration with Sony Pictures Italia, launches the exclusive Legendary Box.

Our brand is growing consistently and excitingly and now we are also proud to appear in two important Italian financial rankings:

When seasonal flu hits, our curly and wavy hair can also lose some of its sparkle.

Drying is a very important part of the curly haircare routine and, as such, must not be underestimated.

Children's curly haircuts also follow current trends and fashions but with two watchwords: simplicity and practicality!

Identifying a styling and definition technique for your hair type is the first move to having voluminous, defined hair!

Hair conditioner and conditioner are not the same thing and they act differently on your hair! Learn about the different properties of these products in our post!

Would you like to know which oils to choose for your curls? In this article we'll explain everything you need to know about oils for curly hair

Plopping is an easy method: it needs no special equipment and requires only a little manual dexterity, a little time and... an old cotton T-shirt!

Fashion seems to be taking a step toward sustainability-no more disposable, but conscious and satisfying purchasing choices.

The L.O.C. method can change the life of your hair! Perform this periodically so that you will always have perfect, soft and healthy hair.

Having perfect curls is possible, thanks to the advice of I Love Riccio, Italy's #1 experts in curly, wavy and afro hair! Discover our tips!

The short cut on curly hair is a great choice for summertime: it's cool and allows you to wear your hair down even on hot days.

Conditioner is an indispensable treatment for the beauty of your hair! Choose the best one for your hair care routine.

Hair conditioner is a conditioning treatment that can dramatically change the look of your curly hair! Find out how in this post.

The long curly cut is undoubtedly the one that ensures dramatic hair, the real star of classic cuts and one of the most beloved.

Being out in the sun is lovely and great for boosting our energy levels and releasing endorphins, but we also have to be careful of it and make sure it doesn’t turn into an unpleasant experience, particularly when it comes to the health of our children.

The medium curly haircut is perfect for those who like half-measures and prefer not to give up volume, a cut that will give distinctiveness and character to the face.

We all wish we looked like those skinny women so worshipped by the fashion industry, especially when we are on the beach. However, it is a common misconception that slim women look great in any type of swimming costume.

Whatever short curly haircut best suits your face shape, remember that the first rule for beautiful, healthy hair is to take care of it every day.

Sun care products are among the most important cosmetics of the summer season and a key part of your holiday beauty case!

Looking for inspiration for your haircut before scheduling an appointment at one of our Ateliers? Discover the best cuts for short, medium and long curly hair.

Today we tell you the story of one of our clients who wanted to share her own incredible change after years of straighteners, straighteners, irons and hairdressers who failed to give her a specific answer to the needs of her hair.

To help you set up a night & day routine suitable for enhancing your curly hair every day, we have gathered the best techniques for curl care.

Taking care of curls in summer is a priority for those who want beautiful, full-bodied and voluminous hair even during the hottest season of the year.

The summer is drawing closer so to make sure we’re ready for it let’s take a look at the women’s swimming costumes for 2022: here are the most suitable models to enhance every type of physique.

Have you always wondered whether an evening beauty routine for your face is as effective as a morning one? In this article you’ll find lots of tips for taking care of your skin also in the evening

Are you looking for some tips for your morning beauty routine? Here you'll find out what the best facial cleansers are and how to choose the right products for your facial skin.

Today I want to explain the difference between the different types of cutting.

Today we are going to tell you the story of Francesca, a client who, like so many of you, started this journey to make her curls unique again!

Today we tell you the story of Daisy, who first relied on us in 2016 and after two years returned to our ateliers to give her curls new luster.