Henna and Phytoterra

The I Love Riccio phytoterra products are plant-based dyes designed to revive and tone curly and wavy hair, providing extra nourishment.

We were looking for a way of adding colour to curls without dehydrating the hair too much and leaving it looking excessively frizzy. In fact, traditional dyes are too aggressive for this type of hair.

The result was I Love Riccio Phytoterra, a range of plant-based dyes for natural and brilliant tints that won’t damage your hair.

Discover the products
Curl Type
Product Type
Hair Thickness
PhytoTerra® Cinnamon Colouring for Curly Hair

Plant-based coloring with cinnamon-colored highlights.

PhytoTerra® Golden Blonde Colouring for Curly Hair

Plant-based coloring with golden-blond highlights

PhytoTerra® Fiery Red Colouring for Curly Hair

Plant-based dye with fire-red highlights.

PhytoTerra® Plum Colouring for Curly Hair

Plant-based coloring with plum-colored highlights.

PhytoTerra® Cherry Colouring for Curly Hair

Plant-based coloring with cherry highlights.

Neutral Restructuring PhytoTerra®

Plant-based coloring that gives shine and moisture to wavy or curly hair.

PhytoTerra® Moka Colouring for Curly Hair

Plant-based coloring with moka-colored highlights.

PhytoTerra® Hazelnut Colouring for Curly Hair

Plant-based coloring with hazelnut highlights.

Tip for top curls
Dark base with highlights at the ends?

The PhytoTerra are perfect for toning the highlights in your hair, keeping it hydrated and radiant.

PhytoTerra® Apricot Colouring for Curly Hair

Plant-based coloring with apricot highlights.

PhytoTerra® Copper Colouring for Curly Hair

Plant-based coloring with copper-colored highlights.

PhytoTerra® Sandy Brown Colouring for Curly Hair

Plant-based coloring with sand-colored highlights.

I Love Riccio Gift Card

I Love Riccio gift card makes the perfect present for yourself or for a friend or loved one with curly, wavy or afro hair.

Shine and natural tints for your curls

Having come across lots of types of curly hair over the years, Fulvio Tirrico, Italy’s leading curly hair expert, is sure about one thing: that traditional dyes are too aggressive for this type of hair. Their reagents deplete the hair, eliminating its natural hydration and leaving it frizzy and dried out as a result.

Tapping into our experience and research, our goal was to find a way of giving curly hair amazing vibrant colour while respecting its structure and elasticity. The result was the I Love Riccio Phytoterra range.

A new colour experience which, for the first time, rather than impoverishing curly hair makes it healthier, stronger and more beautiful and voluminous than before. As well as an intensely vibrant colour, your hair will also have more body and elasticity.

Natural and
easy to use dyes

The I Love Riccio Phytoterra products were designed to give your curls natural-looking highlights without ruining the natural structure of the hair, as happens with more traditional dyes.

The Phytoterra range also boasts another advantage: the natural dye fades completely with washing, avoiding the regrowth effect that is so difficult and annoying to deal with. Available in a wide range of colours suitable for all tones:

  • Softening and restructuring
  • Cinnamon
  • Golden blonde
  • Fiery red
  • Apricot
  • Cherry
  • Moka
  • Hazelnut
  • Plum
  • Copper
  • Sand

The I Love Riccio Phytoterra are easy to use. Discover the pleasure of toning your hair, concealing white hair and effortlessly managing the dye over the following days, without any unattractive regrowth to correct.

We have also come up with a neutral version to use as an intensive repairing and restoring treatment, a product that will showcase and enhance your natural colour, making it even glossier and more radiant.

Like all our treatment, cleansing and styling products, the colouring and restructuring Phytoterra products are the same ones that we use in our Salons to look after the curly, wavy and afro haircare needs of our customers. Taking care of curly hair means considering the specific requirements of a hair type that requires closer attention in order to stay beautiful and defined.

The experience and passion for curly hair of Curly Coach Fulvio Tirrico can be seen in all of his products, giving people with curly hair the opportunity to look after their curls at all times, both at home and in the Salon.

Made in Italy

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